All posts by Rocio Hardy

Motivation Coaching and Organization

Motivation Coaching and Organization

If you run a business coaching service, your job is to educate business owners and their employees on how to run a smooth, sound, and profitable business.  For most, this requires improving marketing and increasing sales.  Yes, you should focus on these topics, but look deeper.  One reason why companies and their profits suffer is due to poor organization.  If you haven’t already, make sure organization is included in your step-by-step guide.

If you have yet to cover organization in your step-by-step guide for business success or if you yourself have just started a business, you may be looking for more ideas.  Many wonder if they should just talk about organization, use training exercises, and whom they should talk to.

When working with clients, you should deal one-on-one with the business owner or operating manager.  Get started with them.  Browse through their records.  Are all tax documents in order?  What about human resource documents?  If a business owner or operating manager is unorganized, chances are that disorder continues down the line.  Start fixing it at its source.  Work one-on-one with the business owner or operating manager to improve their organizational skills.

When working one-on-one with a client to improve their organizational skills, it is important to stress the positives and the negatives.  For example, there are many benefits to being organized.  There are also many cons to being unorganized.  This includes decreased productivity.  Many new and struggling business owners do not always make the connection between organization, productivity, and profits.

When showing a business owner or operating manager how to improve their organization, meet in their office.  Point out the mistakes made, such as the huge stack of papers on their desk.  Then, make a visit together to an office supply store.  Show your client some of the many tools they have available at their disposal.  Do not pressure them to buy, especially if they are limited on funds, but give them ideas.  For example, a desk sorter won’t eliminate that stack of papers, but it will make them more organized.  When it comes time to for your client to tackle them, they can do so easier, quicker, and with less stress.

As previously stated, if a business owner or operating manager is unorganized, chances are it goes right down the line.  For that reason, suggest viewing the offices of other onsite employees.  Look at their organizational skills.  Are they poor?  If so, suggest hosting a small training session.  For small businesses with only a few employees, meet right in one of those offices.  For large business, with many employees, schedule your training session in a conference room.  Before helping a worker cleanup and organize their office, take pictures.  You will have before and after pictures to show.

As previously stated, there are many organization tools available to help small to medium sized businesses.  Do not pressure your client to purchase these tools, but offer the encouragement.  Better yet, look at the tools they have and are not utilizing.  Encourage use.  Breakout some filing cabinets and bookshelves from the storeroom and incorporate them into your presentation.

Remember, that organization is key to running a profitable and successful business.  It improves productivity and should later increase sales.  After all, a client who must wait 20 minutes before someone finds their file is a client who is likely to take their business elsewhere.

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How to Market Your Coaching Website

How to Market Your Coaching Website

You want to work as a business coach.  Great, you chose a profitable career path.  You created a website to highlight your education and training, and outlined how and why you can help business owners, but now what?  If no one sees your website, you will not get any clients.  So, now you need to develop a marketing plan.  What should that plan include?

Article directories.

You may be surprised how many people want to work-from-home or start their own business.  You may also be surprised how many people turn to the internet to make that happen.  Each day, thousands of men and women search the internet looking for small business ideas, ways to make money from, home, and so forth.  If you write articles for article directories, they may find your content.  Include a link to your website at the end of those articles and they will find your website.

The key to writing articles for article directories is to write on related subjects.  You want to target new business owners and struggling business owners.  Write articles on how to start a home based business, how to start a small business, how to run a profitable business, and important keys to running a smooth business.  At the bottom of each article, remember to place a link back to your website.  If they can use your services, they will.

Message boards for work-at-home parents.

As previously stated, a lot of men and women want to work from home or be their own boss.  For most, this is because they are tired of having someone else to answer to.  For parents, this is to spend more time with their kids and eliminate the need for costly daycare.  A stay-at-home mom may have a great idea to sell handmade toys online, but there are thousands of others doing the same.  You can help her improve her products, create good sales pitches, and market her website.

To get clients from work-at-home message boards, you need to rely on posts, signatures, and your profile.  Interact in the community.  Even if you aren’t a parent yourself, you are free to join.  Does a parent ask about business ideas or marketing tips?  Offer a few suggestions, but avoid from outright posting an advertisement.  In fact, some message boards have an “Advertise Your Business Here,” section.  If signatures are enabled, create a catchy phrase and make it clickable and leading to your website.  That signature will appear below each of your posted messages.

In addition to targeting work-at-home communities, you can also do the same with small business communities.  There are many online message boards where small business owners get together to share tips and tricks.  Insert yourself in these types of communities.

Online business directories.

If your business isn’t already listed in a number of online business directories, get it.  Perform a standard internet search with the phrase “business directories.”  Those searching with the same phrase will get the same results.  Start at the top of the list and work your way down.  Most are free and you can add your business right away.  When doing so, be sure to include a link to your website.  The search engines and readers will pickup this link.

Search engine optimization.

If you don’t know what search engine optimization, also known as SEO, is, it is time to learn.  You are hurting your business by being unfamiliar with the phrase and practice.  When you created content for your website, did you use a keyword tracker tool to see what internet users are searching for?  No?  Go back and do so.  You will find that people want to learn how to start a small business, how to open a storefront store, how to market and online store, and so forth.  Take these exact phrases and incorporate them into your website content.  The search engines will pick them up and list your website in related search results.

Searching engine optimization is a very important part of internet marketing.  It can help your business or greatly hurt it.  Your goal as a business coach is to teach others how to market their business.  You need to be able to do the same with your own.  If a reader searches for “business help,” “business coaches,” or “business coaching services,” and your website does not appear until the 10th page on Google, you are out of luck.

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Thank you for visiting Arctic Suomi website and reading this How to Market Your Coaching Website  article post. I trust this was informative and helpful.